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1. Your Introduction to Digital Marketing - It's Not Just A Bunch Of Acronyms!

The first lesson in your Professional Diploma lays a solid foundation for what Digital Marketing and Performance Marketing is. You'll learn frequently used terms in the industry, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives.

2. Tracking and Measuring Your Marketing Efforts - Get This Right And You Can't Go Wrong

This lesson walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic. Before any marketing campaign or tactic can be launched, tracking needs to be in place, so you'll get an introduction to the incredible tool that is Google Analytics as well as learn about UTMs

3. Effectively Reaching Your Target Market - First Impressions Make Or Break You

Now that you have an understanding of digital marketing, your objectives and the tracking that needs to be in place, lesson 3 is focused on target markets. Who will buy your product / service? How do you conduct market analysis and what are customer journeys? These are just some of the questions we answer in this lesson.

4. Affiliate Marketing - Developing Strategic Partnerships Online

Affiliate Marketing when approached with a compelling proposition can be incredibly successful and can allow for incredible growth without the need for upfront marketing spends. In this lesson, we will show you how to fully optimise these powerful symbiotic online relationships. We will show you how to generate leads in large numbers and turn them into paying customers.

5. Facebook - Targeted Advertising for Lead Generation

Do you want to understand how to get and keep the right customers? In this lesson, we are going to show you how to target your audience for lead generation. You will learn how to create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes.

6. Sales Funnel - Nurturing Your Leads

Getting traffic and subsequent leads is great but what then? You need to understand your sales funnel. Do you know what percentage of customers you lose on each stage of your sales funnel? One of the biggest mistakes any business can make is to focus too much energy and resources on segments who simply will not buy. Once you find the right audience you must then focus on showing them the problem you solve efficiently. This is where nurturing comes to the fore. Here you will be shown how to build trust, add value and monetise/convert your user base in a fun and exciting way.

7. Making Paid Social Work For You

Social Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. After this lesson, you'll understand how people and businesses use different channels, which Facebook and Instagram campaign options might suit you best, ad types and policies across these platforms and understand the basics of LinkedIn and Twitter. 

8. Creating A Digital Strategy

The final lesson in this module combines the learnings from the previous 7 lessons and shows you how to create a Digital Strategy. While going through B2C and B2B examples, you'll align target markets to channels, create a content plan, discuss budgeting and determine remarketing strategies.

Increase your knowledge and learn valuable skills in Digital Marketing which can be successfully applied across your current role, assist you with a new role, or help you start your own business. On completion of this course, you'll walk away knowing SEM, SMM, SEO, content, strategy and campaign creation and optimisation. 32 interactive lessons, 4 modules, 16 weeks - enroll today!


1,000,890 Successful Graduates,

8 Interactive Lessons

4 Weeks Long

8 hours +

Pathway to Certified Qualification


Jessica B.

Matthew Leonard

I'm doing the Photograph course and it's amazing!! I'm only 4 lessons in and I've already learned so so much. They break it down really well for everyone to be able to understand. I had no idea I would be learning this much from an Internet course. I would recommend this to everyone what wants to use their camera and get into photography.

Holly G.

I am doing the photography course and I must say it is fantastic. My tutor Tom is very friendly and he takes his time to explain things so that even beginners can understand. The info is broken down into each lesson so that its not too overwhelming. Very enjoyable lessons so far and it has already helped me make improvements to my photography. Look forward to the rest of the lessons and the further improvements these will make to my photography.

I started the Foundation course with Shaw academy on the 4th of January this year, and I can honestly say that it was by far the most rewarding and informative beginning course into photography. The clarity in which everything was explained and the attention to each individual's questions was outstanding! The support team is incredibly professional and patient. I can honestly say without a doubt that I am more confident in my work as a budding photographer and look forward to doing many more courses through Shaw Academy! #SimplyTheBest

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