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998,134 Successful Graduates

8 Interactive Lessons

4 Weeks Long

8 hours +

Pathway to EQF Diploma

Social media has become one of the dominant forms of communication in the digital space, drastically altering the traditional relationship between a consumer and a business. Modern professionals need to know how to leverage these important marketing channels to grow their business and protect its reputation. This course provides a solid foundation for those intending to build and protect their brand in the world of social media so register today to start learning.

1. Getting to Know Social Media

What is Social Media? What are the fundamentals? How does this all impact your business? You will learn exactly why your business should be using Social Media Marketing as a tool to reach more customers. We introduce social content and the benefits of using it to reach more followers. We will look at the basics of identifying your audience and targeting them correctly so you can leverage that knowledge into building a community of followers online, that can be turned into buying customers.  

2. Knowing Your Audience  

Social Media is all about having a conversation online. Social Media Marketing is all about turning that conversation into drawing potential customers towards your business. If you don’t know who you’re talking to though, how can you know what they want to talk about? In this lesson, we look at identifying your potential audience, how to talk to them correctly and how to convert your broader audience into leads, and your leads into buyers.  

3. The Platforms – Social Content

In lesson 3, we look at immersing ourselves in the world of Social Media, taking advantage of tools like hashtags and trends to keep up to date with everything around us. We talk about the fast-paced nature of the platforms, using these to our advantage, and look at some tools to keep our content relevant and engaging. Through creating great content, we ensure that we are only engaging with the strongest leads in a meaningful way, which we can then turn into our most loyal buyers.  

4. User Generated Content – YouTube, Instagram & Beyond… 

In a world where video and pictures make the strongest Social Media content, how do we utilise these mediums to engage our leads correctly? In a massively competitive landscape, where quality and value are the difference between a conversion and a share, we look at the most popular platforms that utilise these mediums and how we can leverage them to create content that converts views to leads, and leads to buyers.  

5. Facebook Advertising

Do you want to understand how to get and keep the right customers? In this lesson, we are going to show you how to target your audience for lead generation. You will learn how to create content and get that content in front of the right audience to drive conversions. Most importantly, we will show you how to track your successes.  

6. The Sales Funnel – Turning Your Leads Into Buyers

Once you have established a strong social media presence, identified your audience and created a constant reliable lead flow, what then? Do you know the expected numbers in terms of conversion or drop off? Do you know the value of repeat business? Understanding the Sales Funnel of our customer journey is essential. We want to turn leads into buyers, but also to maximise the efficiency of those efforts and have our buyers come back again as loyal repeat customers.  

7. Data Driven Marketing & Sales

During lesson 7, we discuss the importance of analysing our data to understand the impact of our Social Media efforts. We introduce many processes and tools which will help guide our decision making so we can alter our campaigns for maximum impact. Remember, data drives decisions for professional marketers and allows you to take control of your own destiny in the social space and how to get the absolute maximum return on investment possible while optimising your efficiency. 

8. Strategy – Monetising the Process

In our final lesson of this introductory course, we look at Social Media from a purely “Return on Investment” perspective. How can we use our quality content to generate measurable commercial gain? We explore the world of E-commerce, look at some different models and approaches, and learn how to optimise our content and channels to guarantee a high return on investment for our business. We will take everything we have learned so far and look at how to bring it all together into a strategy that not only works, but works in an efficient, profitable manner.


Jessica B.

I started the Foundation course with Shaw academy on the 4th of January this year, and I can honestly say that it was by far the most rewarding and informative beginning course into photography. The clarity in which everything was explained and the attention to each individual's questions was outstanding! The support team is incredibly professional and patient. I can honestly say without a doubt that I am more confident in my work as a budding photographer and look forward to doing many more courses through Shaw Academy! #SimplyTheBest

Matthew Leonard

I'm doing the Photograph course and it's amazing!! I'm only 4 lessons in and I've already learned so so much. They break it down really well for everyone to be able to understand. I had no idea I would be learning this much from an Internet course. I would recommend this to everyone what wants to use their camera and get into photography.

Holly G.

I am doing the photography course and I must say it is fantastic. My tutor Tom is very friendly and he takes his time to explain things so that even beginners can understand. The info is broken down into each lesson so that its not too overwhelming. Very enjoyable lessons so far and it has already helped me make improvements to my photography. Look forward to the rest of the lessons and the further improvements these will make to my photography.

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